UN, UNESCO preach gender sensitivity on World Radio Day
AS the World Radio Day is being celebrated around the globe, United Nations Secretary General, Ban Ki-Moon has urged media organisations to promote the voice of women and enhance their role within broadcast mediums.
In his message to mark the day, Ki-moon noted that the airwaves have frequently lagged behind when it comes to gender equality with insufficient stories about women and girls not being told.
“And women make up only a quarter of the members of the boards of the world’s media enterprises. I encourage radio stations to be more inclusive by equally recognizing women in their staff and in their audience. Radio can also help dismantle stereotypical and imbalanced programming.”
In the same vein, the Director-General of UNESCO, Irina Bokova, said that radio is especially important for promoting gender equality and the empowerment of women. “From pioneering executives in the early 20th century to those today reporting from conflict zones, women have played a key role in the growth of radio.”